By Tony Feldman
During this transparent and hugely obtainable e-book, Tony Feldman offers an account of the evolution and alertness of electronic media. Clarifying its underlying applied sciences, he identifies its large advertisement and human strength. utilizing as a place to begin a simplification which considers new media in distinctive sectors; packaged "off-line" media corresponding to CD-ROMs; and the area of transmitted media inclusive of electronic broadcasting and interactive on-line companies, Feldman offers a finished review of the electronic media panorama. concentrating on multimedia and the leisure media he describes and analyses the unbelievable upward push of CD-based info and the both progressive improvement of the net and on-line companies. Set inside of a advertisement context, readers can establish the capability to generate profit and benefit from the hot media. An advent to electronic Media concludes with a strategic review of the results of going electronic for people, businesses and companies.
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Extra info for An introduction to digital media
Some software producers use the term to describe packages which combine computergenerated text and graphics on the same screen, especially if the graphics move or there are sound effects. Hoffos and her team eventually find at least part of the solution to defining multimedia by describing it in terms of the technology that delivers it. Ideally, multimedia systems provide in a single box, all the hardware and software necessary to combine still and moving pictures—including video, photographic images, computer graphics and animation—with sound, text, computer-generated data and computer programs.
One clear reason, directly relevant to our pursuit of an identity for multimedia, concerns the way in which the different media were being presented. Although excellent in themselves, each of the elements of the multimedia kit was delivered independently. This fragmentation was, of course, unavoidable. In the mid–1970s, the technology needed to bind the individual media together simply did not exist. There was no way of combining the information in the workbooks, the sounds of the audio tape or the images of the slides and film strips.
While what we have today suffices—so long as people are prepared to work hard to learn how to work the modern generation of intefaces—what we really need to turn computing into mainstream appliance technology, as familiar and usable to a 7-year-old child as to a 37– year-old computer enthusiast, is intense development work not on interface design but on computer intelligence. Once we can build computers that really understand who we are and what we want and can respond to our spoken requests and physical gestures, we will truly have created the ultimate interface: the same one we have as a species used for centuries to communicate amongst ourselves.