By Tom O'Meara
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Additional resources for A Miscellany of Britain: People, Places, History, Culture, Customs, Sport
13 After the Single European Act came into force in July 1987, the ERT concentrated on ensuring its speedy implementation. 14 The ERT’s role in these striking new developments on the European level should not be underestimated. 16 In their eagerness to comply with industry’s agenda for the Single Market, commissioners ignored other voices, including critical reports from within their own ranks. In 1989, for example, the Commission ordered an examination of the impacts of the Single Market upon the environment.
The Brussels public relations (PR) apparatus has emerged over the past decade, following closely on the heels of the European corporate lobby groups which sprouted up in Europe’s ‘capital’ city. PR agencies have sniffed out a lucrative business lurking within the complex Brussels bureaucracy, and they provide lobbying, public relations, information gathering, media and consultancy services to large corporations and their lobby groups. Beyond that, the PR industry is skilled in the transformation, manipulation and even creation of information and images to benefit its corporate clients.
How Low Can You Go? ‘This is really the moment of truth. Globalisation has brought one shock after another. Yet Germany has refused to adapt. 9 Demands by TNCs and their lobby groups that international competitiveness be established as the main priority for decision makers is a recurring theme in this book. In many cases, these demands are backed by threats of relocation to more ‘business-friendly’ regions. Although TNCs are not completely footloose or ‘stateless’, decades of trade and investment liberalisation have increased their mobility and they have been able to employ the threat to relocate with devastating success.